Financial institutions spend thousands to tens of thousands of dollars every year on attaining new consumers (an average acquisition cost of $200 per new consumer).
However, in recent years financial institutions are starting to follow a new trend of focusing more time—and money—on building relationships with existing consumers.
This trend of "dancing with the one who brought you" indicates the need to build consumer loyalty with those who have engaged with your brand. Why is this trend changing for financial institutions, and how can you capitalize on it to increase revenue?
Download this complimentary eBook to read more about why financial institutions are focusing on consumer loyalty over new business acquisition—and how to capitalize on it to increase revenue.
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